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Clickbank University 2.0 Review – You need to know this (2019 Updated)

Editor’s Rating: 8/10


Clickbank is one of the largest affiliate marketplace for selling digital products. ClickBank was founded in 1998 and has more than six-million clients worldwide, making them the 87th largest internet retailer in North America. ClickBank University or “CBU” is a training center and community that teaches you how to create your own informational products or be an affiliate marketer.

It aims on helping both vendors and affiliate marketers to utilize ClickBank and make money online. Its main focus is to teach people how to build, market and launch their own digital product to sell on ClickBank. Furthermore, CBU also covers on topics in regard to affiliate marketing which will be very helpful for those who wants to promote and sell other people’s product instead.

CBU 1.0 was first launched in May 2014 and was founded by Matt Hulett, Adam Horwitz and Justin Atlan. They have generated over $1 million in sales within the first 6 months itself. The latest version, CBU 2.0 was launched in late 2016 with better improvements from the first version.


ClickBank University Instructors

Here is a little background of the instructors involved in teaching most of the trainings in this course. They are both very experience in their respected fields and have very successful online businesses. Here is just a gist of they have accomplished throughout their journey to success.

Justin Atlan

Justin Atlan mainly expertise in helping his clients with performance optimization, developing monetization and marketing strategy etc. He used to provide consultation to clients under SJA Media Partners and is a veteran internet marketing guru in the industry. All in all, he is very experienced in helping others make money online and has a reputable name in the industry.

Adam Horwitz

Adam Horwitz started as a young entrepreneur that has been through nearly 30 attempts before succeeding to pull a 6-figures deal through his website, Mobile Monopoly. Adam then went on to create a career teaching people how they can make money from the internet. Adam’s success has been mentioned on several well-known media platforms such as Business Insider, CNN etc.

Well now after a brief understanding of the background of the instructors in ClickBank, I can assure you that you will be in good hands if you join the CBU program.

What is included in CBU 2.0?

12-Week Training for Vendors

CBU 2.0 has a lot of information and training on how to help people create their own digital product and here is a list of topics that they cover.

  • General information about how everything works and setup for success
  • How to find the perfect product to sell
  • Creating your avatar
  • Course content creation & outsourcing
  • Your perfect upsell to maximize sales
  • High converting sales copy
  • The “Easy” VSL
  • Finalizing your product via builder, etc.
  • Getting up on ClickBank
  • JV managing
  • Split testing
  • How to Scale up your ClickBank business etc.

8-Week Training on Affiliate Marketing

This training teaches people how to promote other people’s product and earn money through affiliated marketing. This is just a short training and the content is not as extensive as the training for vendors. CBU puts less emphasis on affiliate marketing as the focus of this course seems to be more on product creation which may be a good thing for some as there less programs out there that focuses on product creation and more on affiliated marketing.

Weekly Live Q&A Webinar

The weekly live Q&A webinar is done by Adam and Justin where they answer members questions and help them solve their problems. The webinars are also recorded so that other members that missed it can watch it anytime they want. This is a good platform for members to seek advice and get instant feedback from professionals as the session is done live.

Private CBU Facebook Support Group

Members will have access to the CBU forum and a private Facebook group where people can come together. It is always great to be in a community of people that are in the same boat as you and this is also a great platform for members to have discussions with each other.

Furthermore, students can also interact with Adam and Justin through the group to gain more insights and discuss about current trending issues.

What do members get right away from the new CBU 2.0?

CBU 2.0 portal follows a drip-feeding system where they release contents from time to time. They say this is to ensure that members are kept in track right from the beginning. So this is what members will get when they newly join:

  • 3 Weeks of Vendor content
  • 2 Weeks of Affiliate content
  • 3 Expert Interviews
  • All Q & A recordings
  • 12 Toolkit Videos
  • 6 Traffic Videos
  • Private Rolodex and ToolKit

New members get immediate access to videos on all the most important tools to learn how to use them with step-by-step instructions so that they will never be lost. Tools introduced in this course are used by experts to save hundreds of hours of time off and thousands of dollars off and get it running in the fastest speed possible. 


CBU’s fee is slightly on the higher side as compared to other online courses. However, they justify the price by claiming that it is because their program can deliver better results than any other online affiliate training course. I guess you will have to try it yourself to know whether the premium price tag makes the cut or not.

They claim that members of CBU have managed to earn $3.5 billion till date. So how much is the course? It cost $47 per month but there is no lifetime membership fee for a one-time price.

Are there any upsells?

Yes, there are several upsells by ClickBank. This may be annoying for many as they expect to be getting the whole package when paying for the membership fee. However, this is not the case for CBU 2.0 as they have something called the ClickBank Builder 2.0 and CBU toolkit which can cost additional money. I will talk more about it below.

What is the ClickBank Builder 2.0?

The ClickBank builder is a software that will automate your sales funnel which cost a whopping amount of $600. Thankfully it is just a onetime cost for the builder but it does not include the monthly membership fee. Hence, the real cost for joining CBU 2.0 is $600 plus $47 monthly which in a long run might actually cost quite a lot of money.

The ClickBank builder is not compulsory but necessary when taking the course taught by CBU as it will be harder to progress without it as most of the trainings are based on the ClickBank Builder. The catch is that once you use this builder, you will have to remain as a CBU member as the builder builds the sites inside ClickBank’s own exclusive webhosting account.

However, I would say that the builder would be great for beginners as it a drag and drop tool with various templates that are easy to use when creating pages. Beginners will also be able to follow the CBU 2.0 training better as they do not have to source for an external page builder tool. It is also easier for you to integrate and customize your ClickBank offers using their builder.

What is the ClickBank University Toolkit?

In order to run a successful online business, you would need the help of more than one tool and resources. For example, you would need to buy a website domain, have an email service provider and use social media tools to market your product or other people’s product if you are an affiliate marketer.

CBU basically will direct you to different types of services that you need through their affiliated links and make you purchase these things because they are necessary to build an online business.

What is good about ClickBank University 2.0?

30-day Money Back Guarantee

Best part about CBU is that it offers to refund your money within 30 days if you don’t find the course useful. Members can use this 30 days to go through the training videos and decide for themselves. Hence, trying this course is a risk-free investment.

Easy for beginners

Lessons in CBU is simple and easy to understand especially for beginners that do not know anything about creating a business online. It is especially informative for people that wants to start their first informational product.

Becoming an expert in ClickBank

ClickBank is a reputable platform for online marketers and many working for them are earning a full-time income. The CBU course is technically a training on how to make money on ClickBank. So, if you want to focus on making money on ClickBank, joining the CBU membership is the best way to learn about how to be successful on ClickBank.

What is bad about ClickBank University 2.0?

Trainings are locked

This means that even if you are fast and can go through all the training videos in a day, you can’t! This is because they only allow you to watch a few videos and unlock each one of the videos from time to time.

The reason behind this drip-feeding system is apparently to avoid people skipping any steps and videos. But many feel that this is just a strategy to keep people pass the 30 days period, which may or may not be true.

However, this can be really annoying to many as you have to either wait or email them to unlock the videos for you. Not only that, it is time waster as members cannot learn at their own pace and must make an extra effort to get the videos unlocked.

Not much trainings for affiliate marketers

Like I have mentioned above, a lot of the training materials are created towards people that are interested in selling their own digital products instead of being an affiliate marketer. Their courses on affiliate marketing is very brief and can be easily self-taught through other free courses in the market. Hence, if you are mainly interested in being an affiliate marketer, this course is not the right choice for you.

Do not cover trainings on free traffic

One other disadvantage of CBU 2.0 is that they mainly focus trainings on paid traffic in their course. Furthermore, they only focus on couple of paid traffic methods such as Facebook Ads and Instagram Influencer Marketing.

Getting free traffic can help a person cut cost on paying for ads and people to market your product. However, this course does not include any trainings that teaches you to methods using SEO, content marketing and free social media marketing to get traffic. These methods are all essential in building an online business and not having such knowledge is a loss.

Not upfront about the upsells

As I mentioned before, there are several upsells from this course and it is not cheap. The ClickBank Builder is not cheap compared to other similar tools in the market. Besides, they did not warn users upfront about the extra purchase people need to go on with the training. Even though the ClickBank Builder is not compulsory, training without the builder would be difficult and you might as well opt for another training course if you are not planning on investing $600 on the ClickBank Builder.

Is ClickBank University 2.0 a scam?

All in all, it is not a scam but there are many things you may want to take in consideration before signing up for the membership. If you’re more interested in being promoting other people’s products through affiliate marketing, I would recommend not to take up this course as it is insufficient and incomplete.

However, if you want to create your own digital product and have your business on ClickBank, I would say you should totally go for it. Nevertheless, it is important to know that your success does not completely depend on what kind of course you join but the actions you take is what makes you success.

About Shaun

The privileged of building and running online businesses has allowed me to live life on my own terms. The goal of this blog is to help you achieve financial freedom with passive income streams so you could do whatever you like, whenever you like, without having to worry about money. You would still have to put in the effort, but hopefully with guidance, it will be a much easier route for you.


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